From A Breakthrough Museum... / by Gavin Lau

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THE REINVENTED CLEVELAND MUSEUM OF ART IS A CASE STUDY IN BLENDING THE PHYSICAL AND VIRTUAL WORLDS, THANKS TO BRILLIANT WORK BY LOCAL PROJECTS Museums today compete for attention in a wildly difficult environment: If you’re a youngster, why stare at a Greek urn when you could blow one up in a video game? One institution thinking deeply about the challenge is the Cleveland Museum of Art, which this month unveiled a series of revamped galleries, designed by Local Projects, which feature cutting-edge interactivity. But the technology isn’t the point. "We didn’t want to create a tech ghetto," says David Franklin, the museum’s director. Adds Local Projects founder Jake Barton, "We wanted to make the tech predicated on the art itself."