Adoption of Experience Strategy, Citrix - Customer Experience / by Gavin Lau

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A cloud company known for products that enable mobile workstyles, Citrix has a Customer Experience organization lead by Senior Vice President Catherine Courage. Her team is focused on empowering all divisions of the company, from executives to individual contributors, to make innovation and customer experience central to their thinking. Judges were inpressed by a robust program that spreads design thinking throughout a large organization using a multi-layered organizational approach, and felt like the documentation provided with the application could be useful to the experience design community.