There’s a strong set of intangible benefits to be had from investing in UX–especially if you’re trying to build user loyalty and even create internal satisfaction with your product team. But UX also has strong numbers to show for itself, business-wise. If you’re in the pre-development stages of creating a digital product, investing in UX can generate a huge payback. It may have a high upfront cost, but the cost of bad design will be even higher. And without good UX, you’ll never know the “what if” scenario of your product: the potential that your app or web service could have reached with an aesthetic and functionality lift that can align your vision with your customer’s needs.
To really reach that end-game, you’ve got to invest in design early on. Solid UX design doesn’t have to use up your resources (at GobySavvy we specialize in lean business methods and efficient reviews), but it needs to be a part of any digital business’s financial planning.
Convincing your teammates and investors that UX is a worthwhile use of their resources doesn’t have to be a purely fluffy argument either. So if you need concrete numbers to make the pitch, here are a few:
1. 50% reduction in development time
About half of every programmer or development team’s time is spent doing rework that’s avoidable. And it’s avoidable precisely because a designer’s job is to lay everything out beforehand and troubleshoot problems before they are set in code. A UX and development vision (and teams) that are well aligned can go a long way in saving each other the mundane parts of each others’ work.
Get your team working this smoothly and you’ll reap those benefits in decreased development time.
2. 100x ROI on error prevention
Avoiding errors before they are too expensive to fix is one of the biggest benefits of UX. Rectifying errors after development can cost you way more than design will upfront. Errors are more than simple bugs in lines of code. They include things like navigability, clickability, and layout–each of which are in the realm of UX designers to get to before they become a problem. In fact, UX can get at about 80% of errors that show up in your project.
Your designer does this so you don’t have to.
3. 83% increase in key performance indicators
Frank Spillers has a great infographic about the business case for UX. He dives into the ROI of UX design, as well as how it has benefited top UX leaders in the field. One of the most convincing statistics (we think) is the dramatic increase in Key Performance Indicators (KPI’s) that design can bring. According to Spillers, UX brings you lower support costs, lower costs for customer acquisition, greater retention, and much more.
4. 93% of experts believe in it
You might not always trust the big guys, but when 93% of them indicate that UX is one of their strategic priorities, it’s worth listening. All the heavy-hitters in tech right now (think of any app or website you use regularly) have huge UX budgets and a knack for finding the right people (whether consultants or staff) to work out product kinks before things go to development or worse, market.
The experts know UX brings huge benefits.
5. Match the function and content to your audience/user
Ok, so this isn’t exactly a number. But poll any user you’ve got in your sights and ask them if they would rather use something generic and uninspired or a design that’s really tailored to meet their needs and experiences. We’re guessing that 100% of the time they’ll indicate the latter. The reason UX design is such a powerful tool for customer acquisition and retention, for development teams, and for your overall bottom line is that your UX designers are the people who put your users first. They make it possible for your product to really live up to its purpose. So no, this isn’t a number to share; but it is a functionality that makes it possible for everyone else on the team to really shine in their own jobs.
UX designers make the user their muse.
Explaining UX design in terms of concrete financial benefits might be necessary to getting those first few milestones in place. But the legwork of creating tangible benefits from that UX has to be handled by experts. Want to chat with us about how we can work together to help your usability and elegance stand out? Drop us a line here to speak with one of our usability consultants. We’d love to help you figure out how to use UX to boost your bottom line.