Great talk by Ross Chapman.
UX Design is the qualitative aspect of web design that can't necessarily be measured in numbers or ROI.
First realization was to design for mobile first and scale up to desktop.
Rapid prototyping with Marvel. Design in real time while the project is developing
Usability testing face to face requires quite a bit of planning.
Can get better feedback and actually see the facial expressions
Interview internal teams
Get teams involved early on
Consistent style guides. Make a pattern library.
cuts down on time
Share knowledge by blogging
Design is a business strategy