Wegogo is is dedicated to all things gatherings, parties, dinners, hikes and other things to participate in. Users can plan anything and find friends online who want to participate through live chats to decided time and place in an instance decision without back and forth hassles.
To deliver tailored user experiences that meet user expectations requires an understanding of how user mindsets and postures vary by device type.
Initial team meeting...
Through our research, we were able to identify 5 type of target users. This will enable us to build our product with just a few taps that ultimately solve fundamental problems on event planning.
When analysing our research, our goal was to find patterns that enable us to group similar people together into types of users, by identifying their behavioural variables.
User journey - Create event