BMO is looking to develop an applications that will enable the firm to securely deliver content to their clients’ smartphones and tablets on the following platforms: iOS, Android and Blackberry.
To create intuitive and engaging user interfaces with the focus on the user's experience and interaction on mobile and convergent experiences.
My task was to find out what primary users are, and narrow down all the different users to the most common user types. Persona helped me to communicate to my clients and stakeholders in a way that allows them to empathize with their users.
These personas were based on quantitative data provided from the client and clearly see there are a huge needs to mobile strategy.
We perform user testing on various stage of the process to make sure we meet our goals and create a world class UX.
Wireframe to high fidelity interface