S&P CAPITAL IQ WEBSITE
       
     
Evolved Business from One “Hub”
       
     
Core Business Map
       
     
Competitor Analysis
       
     
Quantitative Data
       
     
Design Iterations
       
     
Wireframes + User flows
       
     
Responsive
       
     
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S&P CAPITAL IQ WEBSITE
       
     
S&P CAPITAL IQ WEBSITE

Transformation of S&P CIQ’s business units, acquisitions of new capabilities, and on-going expansion of our content and services make it necessary to evolve how we position and communicate our assets and brands to the market align with our new New Design System.

Evolved Business from One “Hub”
       
     
Evolved Business from One “Hub”

Key Objectives
• New Branding & Promotion
• Usability & Business Intelligence 
• Engage and Up-sell
• Responsive Website

Solution
• Represent our business; reinforce our brand identity
• Search capabilities outside the login wall; uncover content sets
• Align user experiences with customer segments’ workflow and capabilities needs
• Enable effective promotion of content; teasers & previews 

and more...

Core Business Map
       
     
Core Business Map

Information You Need

One of the initial kick off meeting was to identify all transformation of core business units, acquisitions of new capabilities, and on-going expansion of our content and services.

What We Can Do

With the new structure we can help our clients to identify new investment ideas, understanding the hidden value in a transaction or enterprise, providing strategies that both mitigate risk and unlock opportunity, or delivering proprietary research and analytics on multi-asset class holdings.

Competitor Analysis
       
     
Competitor Analysis

Our Strengths and Weaknesses

We looked at the strengths and weaknesses of current and potential competitors to identify a better picture of the content landscape with CIQ stands in relation to Bloomberg & Reuters that are trying to attract a similar audience and sell a similar enterprise product.

Quantitative Data
       
     
Quantitative Data

From this data, we were able to measures the number of visitors to our website; page views, Search, referring sites, direct, campaigns, length of visits, locations, browers, devices, etc... These key insights helped us to understand our customer interactions and paint a complete picture of  their needs so that we can create the best website/mobile user experience.

Design Iterations
       
     
Design Iterations

Sketching, Paper Prototying

Wireframes + User flows
       
     
Wireframes + User flows
Responsive
       
     
Responsive

Focus on Content

One of the key aspect to responsive was content prioritization. I want to create the same experiences/primary focus of the content from a large desktop monitor to a small smartphone screen without any compromises.

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