Transformation of S&P CIQ’s business units, acquisitions of new capabilities, and on-going expansion of our content and services make it necessary to evolve how we position and communicate our assets and brands to the market align with our new New Design System.
• New Branding & Promotion
• Usability & Business Intelligence
• Engage and Up-sell
• Responsive Website
• Represent our business; reinforce our brand identity
• Search capabilities outside the login wall; uncover content sets
• Align user experiences with customer segments’ workflow and capabilities needs
• Enable effective promotion of content; teasers & previews
Information You Need
One of the initial kick off meeting was to identify all transformation of core business units, acquisitions of new capabilities, and on-going expansion of our content and services.
What We Can Do
With the new structure we can help our clients to identify new investment ideas, understanding the hidden value in a transaction or enterprise, providing strategies that both mitigate risk and unlock opportunity, or delivering proprietary research and analytics on multi-asset class holdings.
Our Strengths and Weaknesses
We looked at the strengths and weaknesses of current and potential competitors to identify a better picture of the content landscape with CIQ stands in relation to Bloomberg & Reuters that are trying to attract a similar audience and sell a similar enterprise product.
From this data, we were able to measures the number of visitors to our website; page views, Search, referring sites, direct, campaigns, length of visits, locations, browers, devices, etc... These key insights helped us to understand our customer interactions and paint a complete picture of their needs so that we can create the best website/mobile user experience.
Sketching, Paper Prototying
Focus on Content
One of the key aspect to responsive was content prioritization. I want to create the same experiences/primary focus of the content from a large desktop monitor to a small smartphone screen without any compromises.