Transformation of S&P CIQ’s business units, acquisitions of new capabilities, and on-going expansion of our content and services make it necessary to evolve how we position and communicate our assets and brands to the market align with our new design system.
• New Branding & Promotion
• Usability & Business Intelligence
• Engage and Up-sell
• Responsive Website
• Represent our business; reinforce our brand identity
• Search capabilities outside the login wall; uncover content sets
• Align user experiences with customer segments’ workflow and
• Enable effective promotion of content; teasers & previews
Information You Need
One of the initial kick-off meetings was to identify all transformation of core business units, acquisitions of new capabilities, and on-going expansion of our content and services.
What We Can Do
With the new structure we can help our clients to identify new investment ideas, understanding the hidden value in a transaction or enterprise, providing strategies that both mitigate risk and unlock opportunity, or delivering proprietary research and analytics on multi-asset class holdings.
Our Strengths and Weaknesses
We looked at the strengths and weaknesses of current and potential competitors to identify a better picture of the content landscape with CIQ stands in relation to Bloomberg & Reuters that are trying to attract a similar audience and sell a similar enterprise product.
From this data, we were able to measures the number of visitors to our website; page views, search, referring sites, direct, campaigns, length of visits, locations, browsers, devices, etc... These key insights helped us to understand our customer interactions and paint a better picture of their needs so that we can create the best user experience.
Sketching, Paper Prototyping
Focus on Content
One of the key aspects of responsive was content prioritization. I want to create the same experiences/primary focus of the content from a large desktop monitor to a small smartphone screen without any compromises.