Paper radically re-imagines what Facebook is on a mobile device as a fluid river of cards featuring news articles, photos, status updates, and more, with no ads to sully the experience (yet). It's being released next week on February 3rd, just one day before Facebook's 10-year anniversary, and there's a reason for that: Paper is the opening sentence in Facebook's next 10-year plan. A beautiful app designed from the ground-up with the iPhone in mind, Paper owes its design lineage to a number of other apps. Paper presents the standard Facebook feed in the fluid, elegant style of Flipboard. It makes writing posts as easy as using Medium or Svbtle. Loren Brichter--designer of the original Twitter app, and the popular iPhone game Letterpress-- worked with Facebook to make the interface 99% invisible as possible, with news stories presented in Twitter-like cards, wide photos that pan as you tilt your phone, and UI elements that simply fade away when they aren't in use.
Although Paper isn't out yet, early previews are ecstatic. It's the first app out of Facebook's newly formed Creative Labs division, which is described as a way to allow teams within Facebook build standalone mobile experiences with the same dexterity as start-ups.