The contacts app that ships with iOS is a pretty straightforward affair that doesn’t offer much more than the handwritten address books we used to keep next to our landline phones. Humin is a new app that will be launching in beta this week that aims to be a smarter way for iPhone users to manage their contacts. Humin’s name doesn’t echo the word ‘human’ for nothing – co-founder and CEO Ankur Jain wants his startup’s product to understand relationships the way that you do. We don’t think of our network of contacts as an alphabetical list of names, our brains organise our contacts in more complex ways, but ways that make sense to us – where we met people, where they work, what they look like, who they know, and the like. Humin wants to tap into that subconscious human logic without you having to do anything differently.