The vitriol spews on a daily basis. HTML5 or native apps? Each side is well armed with arguments and data to prove their points. This fight, destined to go on for a long while, masks some of the real problems that enterprises are facing when it comes to mobile applications. Do you have the right backend architecture for a mobile world? The right business analytics? Enterprises, brands and developers need to put their houses well in order before even beginning to answer what type of code an app will be built in.