Fashion and social networking belong together, but so far no one has found the perfect balance between user-generated content and a focus on edgy fashion. That’s where Cloth comes in.
It’s a new app, launched today, that lets users share their favorite outfits in an Instagram-like feed, letting them get feedback from friends (with likes and chat) and saving their favorite outfits to remember later.
Cloth has been in beta for two years now, and today launches into public availability on the App Store. It was founded by Seth Porges, who has been a longtime journalist for organizations like Maxim magazine, Popular Mechanics, Bloomberg News and Men’s Health.
With Cloth, however, Porges shifts to a more entrepreneurial focus, looking to help people record their own best looks and share them with others.
“The goal has always been to make getting dressed easier and more fun,” said Porges. “We wanted to make an app that enhances how people are already using their phones and fashion together, without forcing them into unnatural actions that they aren’t already doing.”
Cloth not only allows you to build out a closet through photos, shared in a stream, but it also allows you to tag them so that others can search for inspiration based on specific guidelines. Plus, Cloth includes weather notifications to help you get dressed each day.
The company has raised a small undisclosed amount from a group of unnamed angel investors thus far.