Android and iOS users in the US spend an average of 2 hours and 42 minutes every day using apps on smartphones and tablets (up just four minutes compared to last year). Of that, 86 percent (or 2 hours and 19 minutes) is spent inside apps, while the remaining 14 percent (or 22 minutes, down 6 percentage points compared to last year) is spent on the mobile Web using a browser. These latest figures come from mobile firm Flurry, which provides analytics and ad tools that developers integrate into their apps. The company collected data between January 2014 and March 2014 and concluded that “apps, which were considered a mere fad a few years ago, are completely dominating mobile” while the browser “has become a single application swimming in a sea of apps.”
Here are the results in graph form:
Just like last year, games took first place with 32 percent of time spent. Social and messaging applications increased their share from 24 percent to 28 percent, entertainment and utility applications maintained their positions at 8 percent each, while productivity apps saw their share double from 2 percent to 4 percent.
It’s worth underlining that Facebook’s share dipped a bit from 18 percent to 17 percent. Nevertheless, Facebook still has the lion’s share of time spent in the US, and was able to maintain its position with the help of Instagram. Flurry argues that position will become even more cemented, if not increased, once the acquisition of WhatsApp closes.
This year, Flurry broke out YouTube separately, which shows us it owns a whopping 50 percent of the entertainment category. We’ll be watching closely to see if it manages to grow its 4 percent share of time spent.
“It is still too early to predict the trajectory apps will take in 2014,” Flurry admits. “But one thing is clear – apps have won and the mobile browser is taking a back seat.” Unless this trend reverses, we can expect many more acquisitions from tech companies the size of Facebook and Google.